![]() Perfume and beauty and silk and textiles advanced by 40% and 41%, respectively. Its Other Hermès Sectors, specifically jewelry and home, advanced 182% and watches boasted a 212% increase. Ready-to-wear and accessories, its second-largest category, virtually doubled in sales. But in 2022, Hermès is less reliant on the category than in the past, down from 50% of revenues in first-quarter 2019 to 43% in 2022. In both years, leather goods and saddlery were its cash cow and grew a dynamic 48% from 2019. The Americas garnered a 66% increase, while Europe lagged, advancing only 21%. Its most recent results hint at where its biggest opportunities lie.įor example, sales in the Asia-Pacific region doubled over same period in 2019. Its growth in first-quarter 2022, ending March, is even more impressive, up 72% over first-quarter 2019, coming in at $3 billion from $1.7 billion in first-quarter 2019. Net profitably rose from 22.2% of revenue in 2019 to 27.2% in 2021. After suffering a 7% drop in sales during the 2020 pandemic year, it posted 33% growth at constant exchange rates in 2021 over 2019, reaching $9.6 billion. ![]() Maintaining the elusive quality of aspiration is what got Hermès where it is today and will keep it going into the future. “We see the deployment of amazing amounts of creativity fed by constant curiosity.”īy staying true to its commitment to craft and creative excellence, Hermès is the ultimate aspirational brand, not in the commonly used sense of a brand that offers the pretense of luxury at a more affordable price, but true aspiration because it is accessible only to the few not the many. “We are recalling the central parts of creation as our model,” he stated. Visitors could also create their own one-of-a-kind petit h-inspired seasonal items under the watchful eye of a petit h designer, or take branded petit h selfies to share on social media.In its latest shareholders meeting, Axel Dumas repeatedly described Hermès as a house of creativity driven by a quest for excellence. Iconic Hermès silk scarves and textiles were playfully presented on custom hangers, while jewellery and homewares items were housed within handcrafted spaces lit from within. The interior design combined upmarket enjoyment with artisanal beauty, unfalteringly conveying the brand’s commitment to perfection and craft.Īn installation of levers and pulleys in gold leather activated an animated film set to a score of workshop percussive noises, for example, and the brand’s iconic flying teapot emblem hovered deconstructed overhead, representing the complex, individual components comprising each petit h item. Six interactive window displays counted down the December days, presenting objects from the collection in advent fashion above them, a ‘starry night’ decal evoked a magical winter wonderland effect. ![]() Working to sketches imagined by Alexandre Mussard, an Hermès family member, DML and Checkland Kindleysides designed a cheery, whimsical retail space styled after a luxury abstraction of the advent calendar.Ĭheckland Kindleysides created a dreamy, seasonal pop-up to showcase Hermès’ world-renowned emphasis on craft. The pop-up marked the first time that the iconic petit h ‘upcycling’ laboratory, based in Paris, had travelled to New York. Over the holiday season, Hermès’ Madison Avenue store in NYC was transformed into the petit h Holiday Factory, a space displaying one of a kind original items hand-crafted to the inimitable standards of the high-end brand.
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